war

IT and the War for Talent

Perhaps unsurprisingly in an industry historically plagued by legacy systems, tactical fixes and workarounds, recent research by benchmarking research firm ComPeer in association with WealthBriefing found that wealth management staff were critical of their employers IT platforms.

Ian Woodhouse a director in the private banking arm of Ernst & Young says:

Traditionally wealth managers have not found [...]

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How Vonage Phone Service Won the War

Vonage is the epitome of what works with marketing. In the rather mysterious marketing world, where often myth precedes truth, or rumors persist of magical marketing techniques that can launch a company into greatness: Vonage has shown that the core values of marketing are no different than war.

In war, as Erwin Rommel said, victory goes [...]

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