If you’re hoping to turn your book into a sensation you can’t afford to overlook talk radio. Your book isn’t going to sell itself, so you need to do everything you can to get the word out. By generating word-of-mouth on talk radio shows around the country, you can create that all-important buzz that [...]
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I was fortunate enough to sit down with Michael and interview him about talk radio. I wanted to learn more about his views and experience to share with my clients and with those of you who are considering this medium as a marketing strategy for your business.
I had an enjoyable time listening and learning [...]
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Just the thought of small talk congers up painful memories of stilted conversations that revolved around the weather and umpteen other dreadfully boring topics. While small talk is engaging in non-personal conversation that is casual, light and “safe” – meaning that the topics are of general interest and are not offensive – it doesn’t have [...]
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Business leaders generally don’t ‘do’ anything. It’s true.
They don’t work on the factory conveyor belt, they don’t write the sales copy, they don’t service the computers.
What leaders do do is talk for a living.
If you’re a senior executive, reflect for a moment on your typical day at work. The chances are that you spend most [...]
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