According to US Small Business Administration, more than 50% of small businesses fail in first year of business while 95% fail within the first 5 years.
Brian Hazelgren, author of Tactical Entrepreneur says, There has to be a solid, sound strategy in mind of taking care of the short term aspects of business, but also [...]
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A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand’s strategy and focused its verbal or visual expressions. But far more important is the distinction between the short-term brand, “Candidate Obama,” and the long-term brand, “President Obama.”
So far candidate Obama’s campaign exemplifies perfect wizardry [...]
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Relationship marketing is an extremely valuable element when it comes to a successful business. This marketing type focuses on the fact that customer retention and the overall satisfaction of those customers as a whole is an essential component to the overall success of a business. There were a number of marketing campaigns conducted in the [...]
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