strategies

Profit Building Strategies: Burn Your Brand Into Their Consciousness

Let’s start with the basics…what the heck is a brand, anyway? A brand is the enduring emotional association one has with a particular company or product – in other words, its lasting impression.

Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free [...]

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Entrepreneur Survival Strategies: Boundary Setting

It happened again! The boss asked you to stay late and prepare a last-minute presentation, when you had planned to go home and work on your business. You feel sick to your stomach, resentful, and despair about your ability to make your business work.

Or how about this one: You are working at [...]

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