If you’re hoping to turn your book into a sensation you can’t afford to overlook talk radio. Your book isn’t going to sell itself, so you need to do everything you can to get the word out. By generating word-of-mouth on talk radio shows around the country, you can create that all-important buzz that [...]
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In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and several television shows have turned into streaming videos on YouTube. Talk radio seems to be the only media [...]
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I was fortunate enough to sit down with Michael and interview him about talk radio. I wanted to learn more about his views and experience to share with my clients and with those of you who are considering this medium as a marketing strategy for your business.
I had an enjoyable time listening and learning [...]
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Imagine the scene, you go to bed on a seemingly normal March evening having just heard on the news that storms are forecast close to where you live and where you work. During the night you can hear the wind howling outside your window and car alarms going off in the distance. You somehow manage [...]
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