Among publishers, advertisers, and other business folk, the idea that Americans hate numbers is almost proverbial. One publishing-industry dictum holds that each equation an author puts in a book’s manuscript will cut that book’s sales in half. Pundits decry slipping American math scores, suggesting that such math illiteracy may indicate threats to future American dominance [...]
Posted in Info | Tagged helped, how, magazine, numbers, one, Save, venerable
Let me take you back a few years to my government days, when I was head of the Corporate Development team within a peak government department. One of the areas my team looked after was Strategic and Business Planning for the department and all of the little units within the department.
Now at that time [...]
Posted in Info | Tagged a, investment, on, one, planning, return, to, two
Just the thought of small talk congers up painful memories of stilted conversations that revolved around the weather and umpteen other dreadfully boring topics. While small talk is engaging in non-personal conversation that is casual, light and “safe” – meaning that the topics are of general interest and are not offensive – it doesn’t have [...]
Posted in Info | Tagged making, one, Small, step, talk, to
One time purchases are never going to lead you to success, you need to have long term, almost nurtured relationships with your customers so they become lifetime customers and that only is the key to your success.
No, it is not always an easy task but it is something that has to be done.
Pay attention to [...]
Posted in Info | Tagged a, customer, into, lifetime, one, sale, time, turn