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The Blame Game Just Delays Putting in Better Strategies for Profitable Growth

Read annual reports after a company has a bad year, and you will usually see a report from the CEO that describes a company that worked correctly and hard but was victimized by “temporary conditions.” The CEO will then indicate optimism that those conditions will soon leave and performance will improve.

When you read the next [...]

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Branding Is Not Just For Products, Brand Yourself

Authentic personal branding: Most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sales. Branding is influencing, by creating a brand identity that associates certain perceptions and feelings with that identity.

Everyone has a Personal Brand but most people are [...]

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