Regardless of your industry or the size of your company, these 21 points can help you strategically improve your business, take advantage of unexpected opportunities or buy time to solve operational or financial problems. Better yet, why not think strategically about the company budget process to plan for unexpected problems that could endanger the growth [...]
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A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand’s strategy and focused its verbal or visual expressions. But far more important is the distinction between the short-term brand, “Candidate Obama,” and the long-term brand, “President Obama.”
So far candidate Obama’s campaign exemplifies perfect wizardry [...]
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Our starting point is to be clear as to what we mean by “love for a brand”. The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we [...]
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Let’s start with the basics…what the heck is a brand, anyway? A brand is the enduring emotional association one has with a particular company or product – in other words, its lasting impression.
Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free [...]
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One time purchases are never going to lead you to success, you need to have long term, almost nurtured relationships with your customers so they become lifetime customers and that only is the key to your success.
No, it is not always an easy task but it is something that has to be done.
Pay attention to [...]
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by: David R. Wetzel Computer technology schools offer a range of degrees and programs. Schools that teach computer technology include technical schools, colleges and universities. Degrees in computer technology are offered at three levels for beginning students; bachelor’s degree, associate’s degree and specialized computer certifications. Technical schools offer computer technology degree programs year round, while [...]
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