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The Quality Line or If Your Customer Doesn’t Perceive It, Does It Matter?
You get what you pay for is the consumer’s mantra. Common sense knows that if it costs less it is more likely of inferior quality.
Unfortunately quality is relative and subjective and even unwieldy. For that reason and common sense the value the customer puts on quality is where the quality line should [...]
Measure What Matters, Dump What Doesn’t
I recently met with my friend Neil to discuss several business building strategies. I shared with him a tool that I use in my own business on a daily basis.
You can create this tool on your own, it’s super easy to use, and I guarantee it will help you grow your business exponentially.
The tool is [...]