When business conditions turn negative, take a deep breath and relax. Most circumstances are not nearly as threatening as they first appear. When dealing with the defensive postures that arise in an irresistible-force situation, a good first step is to ask how the changed circumstances could be turned into a benefit.
For example, a source [...]
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There is a lot of confusion with the majority of the public today about wealth. When people think of wealth building or the accumulation of wealth, they think of making more money and spending less money.
Yes there is some truth in that. It’s certainly difficult to deny that.
But most importantly, we cannot hide from the [...]
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Spreadsheet software programs often cause more harm than good. Why do I say that? They give people the false sense that they can project a profitable future just by putting a few numbers in place.
You can look at beautiful patterns of growth that rise smoothly into the future. Who wouldn’t feel more confident after seeing [...]
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It’s easy for a business to go beyond the boundaries of its main market and get excited about branching out into these new opportunities. While these opportunities are enticing the business must stay true to its focus and continue to mine the gold contained in its core product/offering.
You need look only at a couple [...]
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No matter what type of business you’re in, you can’t beat the power of PR for drawing national consumer attention to all that your corporation or company has to offer. Whether you’re selling luxurious cashmere sweaters, nutritional supplements or painting murals, your fine products or natural talent won’t matter if your target client doesn’t [...]
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A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand’s strategy and focused its verbal or visual expressions. But far more important is the distinction between the short-term brand, “Candidate Obama,” and the long-term brand, “President Obama.”
So far candidate Obama’s campaign exemplifies perfect wizardry [...]
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