Brand marketing is the process of ascertaining, developing, and finally bringing a company’s image to the marketplace. It is important to know who will represent your target market. You want to know their age, gender, and location. You also want to know the potential consumer’s spending habits, and if your target market shows brand loyalty [...]
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When it comes to the competition, how does your business measure up? Do you know what makes your business different and unique? Do you know what your strengths and weaknesses are, relative to that of your competitors?
And – most importantly – do you know how your clients perceive your business, in relation to the competition?
If [...]
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To a small business name recognition can mean everything. Often small businesses are built by word of mouth and some business cards but so much more can be done to help your business grow. You need to develop your small businesses image. It needs to become a brand. Even if your company only serves your [...]
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Your brand identity is how you see yourself. Your brand perception is how others see you. If you want your brand strategy to be successful, you need to ensure your brand message is consistent.
Your online brand includes a lot more than just your website and logo. It also often includes you and how you behave, [...]
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Let’s start with the basics…what the heck is a brand, anyway? A brand is the enduring emotional association one has with a particular company or product – in other words, its lasting impression.
Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free [...]
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The music industry in the UK is flailing. UK album sales were down 11% last year and major, established artists are now finding that album sales are not their main source of revenue.
Enter Harvest Entertainment, management services for the entertainment industry. Harvest have put their clever marketing skills to good use and have controversially found [...]
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