Perhaps one of the most persistent forms of defensiveness is the sense that the enterprise is going in the right direction, but is just not executing that direction well enough. Beware the popular answer: Let’s take the most direct route from here to there, and keep it simple.
Here’s why that route is dangerous: In [...]
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Why is it important to be top of mind to your past clients and referrers? In order to achieve professional success many focus their marketing actions on attending meetings to meet potential clients. While meeting potential clients is important don’t overlook your past clients and other people who have already referred to you. [...]
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If you have never heard of the Purple Cow, chances are you are missing out on one of the finest concepts to hit the internet marketing world. No, the Purple Cow is not a complete hallucination. It actually is a feasible, workable, internet marketing concept that will help make your business be extremely [...]
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With added pressure, year on year, to improve results and demonstrate that a company is performing to the best of its ability the demands of modern business can often seem unrelenting. Managers and workers alike are always looking for ways to improve systems and processes without having a detrimental effect on the smooth running of [...]
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With predictions of no let up in the current economic downturn it seems that more and more big businesses are in for a rough time with some disappearing completely. Already we have seen high street names like Woolworths and Adams going into administration, something that would have been unthinkable not too long ago.
Companies and businesses [...]
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In today’s information-intensive world, it’s hard for any business to attract potential customers. But promotional products offer a unique opportunity to get your company’s name out to its target market and keep it there.
The promotional items that you choose are limited only by your own creativity. They can range from market-proven goods such as pens, [...]
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