Who doesn’t want to get the word out about their company, service, or product? As a publicity expert with more than twenty years experience in the field, I have encountered hundreds of companies who have wanted the same thing. My answer is to appear as a guest on local radio, TV news [...]
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So, you want to be an Internet millionaire, huh? If so, then you need an effective marketing strategy. It doesn’t matter what you are selling. There are consumer groups for all products and services online. What is important is developing a clear understanding of how to market and who to market to. If your marketing [...]
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One of our clients was overjoyed to share with us that she’s now a Grandma…or should we say Glamma? Baby Boomers are joining the ranks of Grandma and redefining their new role as Glamma. Think Goldie Hawn vs. Edith Bunker.
The new generation of Glammas are 47+ years old, healthier, wealthier, and focused on living and [...]
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Bus sides. Shopping bags. Keychains. Radio shows. Cold calls. The list is endless that represents all that can be done to promote a business. Here’s another list: frowning; looking disheveled; ill-preparedness; saying “no” to Girl Scouts. These can DEMOTE a business.
Father of Guerrilla Marketing, Jay Conrad Levinson, describes this best: “Marketing is everything you do [...]
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One of the most important aspects of a killer online brand is specialisation. We see it everywhere online.
There are sites focused on social networking, sites focused on sport, sites focused on current affairs and sites focused on many possible themes.
This first ingredient is known as contraction. The fact of the matter is that the most [...]
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You’d be hard pressed to meet someone who hasn’t heard about Paypal today. It plays such an intrinsic and important role in our daily lives that we don’t know how we could do without it.
But guess what?
Paypal cheated. What I mean is that they were never meant to become the powerhouse online brand they are [...]
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