Our starting point is to be clear as to what we mean by “love for a brand”. The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we [...]
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Whether you are the owner, manager, or public relations (PR) director of a company, chances are, you’re always looking for ways to get your name in the public eye. While advertising is a great start,enhancing your advertising with national PR creates a perfect marriage of exposure for your company. What is PR? Let’s [...]
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In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and several television shows have turned into streaming videos on YouTube. Talk radio seems to be the only media [...]
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Before we begin, please take a quick look at the following image. It’s not really an image, but take a look…
Begin Here: ______________ Finish Here!
What does it look like to you? It’s pretty easy, it’s a straight line!
So, what does this straight line have to do with marketing? Well, you’ve probably heard about the shortest [...]
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What kind of information should you seek from your sales prospects? Most marketers lay out lead capture pages but only capture a first name and an email address. At best, they may get a last name (if it’s isn’t bogus). This is what Internet marketers call their “list” and it applies to over 95% of [...]
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With the increasingly rapid pace of our business world, the importance of getting your brand name regularly in front of your target market is a very real situation that all companies face. Even more difficult: actually being remembered by consumers.
Every month hundreds of thousands of new companies with stacks of new products and services [...]
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