Two common buzzwords in marketing and advertising today are the words brand and branding. People banter these words around in many different ways with many different meanings. A definition of a brand that seems to work well, is “a customer’s expectation of consistent value.” Oftentimes people think of a brand in terms of a logo. [...]
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Have you ever stopped to look at your marketing materials from your prospects point of view? When you decide to pursue marketing you do research, study copy writing techniques and all the other things necessary to get your idea or product “out there”. Since you have put so much work into it, you [...]
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Vonage is the epitome of what works with marketing. In the rather mysterious marketing world, where often myth precedes truth, or rumors persist of magical marketing techniques that can launch a company into greatness: Vonage has shown that the core values of marketing are no different than war.
In war, as Erwin Rommel said, victory goes [...]
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The US Supreme Court ruled against the Altria Group in a case brought because they advertised a new brand of cigarettes as ‘light’. In a 5-4 vote it was ruled that tobacco firms can be sued under state law for deceptive advertising of cigarettes, adding that manufacturers are not protected by federal labelling law.
The case [...]
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Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way.
It’s called Pay-For-Performance PR. There are only a handful of agencies that operate on this fee basis amongst the tens [...]
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