When it comes to the competition, how does your business measure up? Do you know what makes your business different and unique? Do you know what your strengths and weaknesses are, relative to that of your competitors?
And – most importantly – do you know how your clients perceive your business, in relation to the competition?
If [...]
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Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye. While advertising is important, it doesn’t provide the credibility that PR can. Al Ries, marketing guru and strategist says in his book The Fall of [...]
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With the birth of professional search engine optimization experts, the top ranks of any search are saturated with the websites that can pay for such insight. However that does not mean you can not employ high ranking tactics in your own website.
Actually, the most basic tactics can have a significant effect on your websites search [...]
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To a small business name recognition can mean everything. Often small businesses are built by word of mouth and some business cards but so much more can be done to help your business grow. You need to develop your small businesses image. It needs to become a brand. Even if your company only serves your [...]
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Your brand identity is how you see yourself. Your brand perception is how others see you. If you want your brand strategy to be successful, you need to ensure your brand message is consistent.
Your online brand includes a lot more than just your website and logo. It also often includes you and how you behave, [...]
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Let’s start with the basics…what the heck is a brand, anyway? A brand is the enduring emotional association one has with a particular company or product – in other words, its lasting impression.
Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free [...]
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